Over the past few months, I have become more and more aware of the challenges that pastors face leading their churches. Picture this, you have spent the majority of your career learning about pharmaceuticals. You have a pre-med undergraduate degree, and you have a Masters in Psychopharmacology. Then, after working as a pharmacist for a few years, you get a major promotion! You’re put in charge of your very own pharmaceutical company. But wait, you have no idea how to run a business, your degree has nothing to do with business, sales, marketing, finance, human resources, and you were not prepared for this new experience.
This is the situation that many pastors find themselves in. Many successful pastors have been blessed to have natural business sense, and are able to learn on the job and be very successful leading their church. However, this is not always the case.
Now, I’m not trying to say that churches need to make decisions solely based on driving revenue, cutting costs, and focusing on customer lifetime value and profit and loss statements. The bottom line however, a church is more like a business than we would like to admit. There are customers, employees, and a service being provided. Now the church should ABSOLUTELY be 100% committed to serving these customers, and the main vision and goal of the church should be to make disciples and committed followers of Jesus Christ. What I am saying is that the church has some lessons to take from the business world on organization, strategy, finances, employee satisfaction, marketing, etc. I think church leaders shy away from this idea because so often the business world is “secular” and the church wants to stay away from those practices as possible. However, there are lessons to be learned. A pastor that strives to lead their church well should take the time to understand that many of the lessons a good business owner has learned can also be applied to the church.
One of the many things that we will be discussing in this blog are the lessons that ourselves and others have learned that can and should be, applied to the church in order to widen your reach, grow the congregation, and hopefully, further the kingdom of God.